A UI/UX case study 🗃️

This was a personal project as part of a cohort-based design program called 10K designers.
The task was to design an ‘Edutainment’ platform for a given niche (business, arts, finance, etc). The word Edutainment comes from a combination of the words Education and Entertainment.

Specifically, we had to design a ‘Masterclass for X’ (x being our niche).


Since I’ve been working closely with startups for the past 5 years, I believed I was most suited to design around building a platform for startup education. I chose the ‘Business’ niche and designed ‘CornUp- a Masterclass for Startups.’

The word CornUp comes…

A way to verify the account owner before sending Crypto


Sending Crypto can be a daunting experience, given the irreversible nature of the transaction. Add to that the 42 digit ETH address, which also varies depending on the exchange you’re using or the network you are on (ETH Mainnet, BSC, etc.)

This is an issue a lot of my friends and me have faced personally, which forces us to be extremely cautious before sending Crypto.

How can we ensure that we are sending Crypto to the correct address?

If we could chat and verify with the account owner before sending Crypto, it would mitigate this problem and ensure both parties…

We primarily experience the world in a visual format. We see things around us and they come in all shapes and sizes. We also have visual experiences in different mediums; we could read text in a book, or see a piece of art (picture), or watch a video.

Is it fair to say that the quality of one’s experience enhances as we ‘level up’ the medium we are in?

Types of visual processing mediums

Firstly, we have text. Though text can be a great experience in the mind, visually, it seems to be a rather boring experience.

If we go beyond text, we see images/pictures…

Frustrated by the time it takes to book a cab 😵

I’ve recently moved to a new city and jeez, it literally takes me 20+ mins EVERY DAY to book an Uber. Yesterday it took ~40 mins and all hell broke loose!
I just wanted something, anything, any kind of ride, but JUST PICK ME UP 😫

The phone screen reflecting my face!

I usually book an 🛺 UberAuto for shorter distances (cheapest and possibly the quickest option available as autos outnumber cabs while also arriving faster).
For an average 10 km ride, the price difference between the three popular options provided by Uber India is 🛺UberAuto (₹80), 🚕UberGo (₹140), and 🚘UberPremier (₹169). …

“The world of reality has its limits; the world of imagination is boundless.”- Jean-Jacques Rousseau


When designing for V/A/MR, you have to ask yourself the basics- What are your business objectives? Why are you creating this experience? and how is it going to make life better for anyone? Once we have this clear, we shall make sure to have some checks in place for our 3D UX.

  1. Scene approach: As soon as the user puts on the VR and begins his experience, what does he see? What are the affordances? (like a glowing object that would give them a clue…

It’s coming

It can be argued that the most widely use case for VR today is gaming. For obvious reasons, gamers want full immersion to enjoy what they do! It’s no wonder we see hardcore gamers set up their places with several monitors and high-tech sound systems. With VR, it’s another level of immersion that gets them!
However, many predict that the ‘killer app’ for VR (an app that would lead to mass adoption for this technology) is Social VR. Think Facebook Spaces or AltSpace VR.

Altspace VR- live events

Trending AR VR Articles:

1. Ready Player One : How Close Are We?

2. Augmented Reality — with React-Native


Okay, this lesson covers how to design a story flow and wireframe 3D interactions in AR, VR, and MR. It mainly focuses on VR, and has lots of parallels from the movie industry. Let’s dive in!

Story flow

When designing for immersive experiences, it is important to figure out what the experience is going to be like for the user. What emotions you want them to experience, what mood should the user be in, and what is the end purpose.

You first have to begin by crafting your story arc, as shown in our first lesson here. Once you have this skeleton…

In this post, we learn how to design UIs in 3D, along with reflecting on the UX of the experience. To begin with, let’s look at how to plan your immersive experience.

HEART framework:

The HEART framework by Google

The HEART framework for design was introduced by Google and is encouraged as a reference point for designing experiences. A few additional points below.

  1. Goals- what are your goals for the user and yourself?

2. Audience- Who are you making the experience for? Why will they use it?

3. Limits- Will your experience have limits? If yes, how do you solve them?

4. Experience- How do you want…

This is part of the VR course where I aim to learn VR while sharing my experiences with you as I move along. It is also a way for me to understand better myself what I’ve learned as well as a chance for you to learn.
You can check out my previous post for a background of why I am doing this!

Designing for VR/AR is fundamentally different than designing for mobile/web because we are shifting from 2D to 3D. In 3D, we are in the experience, co-authoring as we go along, unlike an experience on mobile while we are…

Hello all,

A few months ago I started to learn UI/UX design for mobile as I wanted to be really close to the product that I build. Previously, I had run a startup that did not do as well as expected.

Breaking into UX was intimidating at first, but with persistence and the right resources/tools, I managed to get over my insecurity and designed things I would be intimidated by. Once here, it just feels like the UI/UX landscape is heavily commoditized. I mean, everyone seems to become a ‘LEAD’ in like 3 months. Also, the amount of people willing…


Keen interest in technology, design, philosophy, and psychology. Why are we here? And where are we headed?

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